Title : Associate Producer/Editor, Social Media
Status : Full Time, Exempt
Reports to: Social Media Producer/Coordinator
JOB OBJECTIVE:
As a member of the PBS NewsHour and Washington Week’s multiplatform newsroom, the Associate Producer/Editor, Social Media for Washington Week and PBS News Weekend will play a leading role in producing, managing and implementing Washington Week’s and NewsHour’s social media content, strategy and outreach. The Associate Producer/Editor, Social Media will oversee Washington Week’s and, during weekends, NewsHour’s social media editorial calendar and manage the sharing of reporting from broadcast and online across both shows’ social media platforms. The person in this role will also explore new channels for future engagement, helping to grow both Washington Week’s and NewsHour’s social media followings and engaged communities. When not focused on Washington Week and PBS News Weekend, this position will support weekday publishing on the NewsHour social media accounts. This is a SAG covered role.
ESSENTIAL FUNCTIONS:
- Manage and engage in daily news (including breaking news) and long-term projects on social media platforms including Facebook, X (formerly known as Twitter), Instagram and other social media platforms, with beat producers, editors and the Digital team.
- Produce news-driven and platform-intentional video, photo and text content for social media platforms.
- Package broadcast and online content specifically for maximum performance on each social media platform.
- Expand Washington Week’s and PBS NewsHour’s use of social media storytelling with exclusive social media content produced in and around Washington.
- Explore new tools and techniques for use by Washington Week to share broadcast and online content.
- Monitor comments on social media and conversation related to NewsHour and Washington Week reporting, organization, and talent, in real time.
- Track and communicate social performance to internal stakeholders.
- Collaborate and coordinate with other members of the NewsHour social media team, WETA, PBS, PBS stations, and media partners on social media partnerships and sharing.
- Measure and track individual and platform reach for different time periods.
- Participate in special projects and perform additional duties as assigned.
SKILLS & ABILITIES REQUIRED :
- A track record of responsibly managing social media platforms for an objective news organization.
- A deep curiosity about the evolution of social media in the news industry.
- A desire to be at the forefront of social communication and innovation.
- Experience working with multiple forms of digital media storytelling, including audio, video, and photography
- An understanding of the role data plays in informing content decisions.
- Strong organizational skills.
- Excellent writing and communication skills, including familiarity with AP style.
- Aptitude and curiosity in a wide range of areas, including politics, economics, foreign affairs, arts, health, science and education.
- Ability to multi-task and juggle multiple deadlines.
- Ability to work independently and a willingness to learn new skills as needed.
- Strong communication and organizational skills, as well as the ability to be flexible with schedule and assignments.
- Experience as a team player, working in collaboration with other members of the social media team and handling multiple assignments under tight deadline pressure.
- Ability to work weekends.
EDUCATION & EXPERIENCE:
- Bachelor’s degree in journalism, communications or related field.
- Three to five (3-5) years of professional experience reporting/producing and managing social platforms.
- Or equivalent combination of education and experience.
LOCATION
WETA and NewsHour Productions are Washington, DC established media and news organizations. We are a largely local workforce based out of the Campbell Place office in Arlington, VA. WETA and NewsHour Productions value employee flexibility when possible. Most positions based in our Arlington, VA office will be onsite or hybrid, depending upon the role.
COMPANY OVERVIEW
WETA and its subsidiary NewsHour Productions LLC serve local and national public media audiences by producing and distributing content of intellectual integrity and cultural merit. Through broadcast, digital and community services, the organization offers compelling, diverse programming on five television channels, including primary channel WETA PBS, and on WETA Classical, the exclusive home for classical music in the nation’s capital; produces a portfolio of national television productions, including PBS NewsHour, recognized globally for bringing balanced, in-depth news coverage to all Americans; creates impactful documentaries with longtime production partners Ken Burns and Prof. Henry Louis Gates, Jr.; features a variety of content offerings on weta.org, WETA Passport, the PBS Video App and the WETA Classical App; and serves communities near and far with education and engagement initiatives that contribute to the company’s mission of public service.
EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER
WETA/NewsHour Productions is an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment of any kind. Fostering a culture of mutual respect is a top priority and something we take very seriously.
Employment at WETA/NewsHour Productions is based on business needs, job requirements and individual qualifications, without regard to race, age, ethnicity or ethnic origin, religion or belief, sex (including pregnancy), physical, mental or sensory ability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other protected characteristic as outlined by federal, state, or local laws. We are also committed to demonstrating fair and equitable systems, practices, and processes related to how we recruit, develop, retain, promote, reward, compensate, and terminate talent.
We know that Diversity, Equity, and Inclusion is fundamental to the success of our business and our people, and we will continue to recognize it as part of our guiding principles.