Title: Marketing Associate
Status: Full Time-Exempt
Reports to: Director of Communications
JOB OBJECTIVE
The Marketing Associate is responsible for managing NewsHour’s marketing assets including
brand and talent sizzles and brand and special programming promos as well as managing their
organization and distribution for promotional and fundraising purposes. This person will work
with senior producers and executives and self-produce video, photo, and digital assets to further
the reach and capacity of the PBS NewsHour, PBS News Weekend and Washington Week with
The Atlantic. The individual contributor exercises independent judgment and collaborates with
the head of communications, general manager, and executive producer, as well as the
foundation, corporate, and individual fundraising teams and other senior and junior staff.
ESSENTIAL FUNCTIONS:
- Research and fulfill video requests for NewsHour Production’s promotional and fundraising
teams.
· Organize and manage promotional assets on Dropbox and Media Central.
· Assist in researching and arranging promotional video and photo shoots.
· Edit and duplicate video for clients, guests, and others, as necessary, using editing programs,
such as Premiere Pro and Final Cut Pro. Provide production assistance.
· Acquire footage and create footage logs.
· Manage the organization and execution of the NewsHour's weekly broadcast funding credits
through coordination across multiple departments, including fundraising teams, broadcast
editors, and the control room.
· Ensure funders on the website are up-to-date by working with the fundraising departments,
digital team, corporate PBS.
· Create fundraising decks and presentations for various events including sponsorship pitches
and executive meetings.
· Creatively prepare fundraising decks and presentations.
· Research and identify marketing trends and opportunities.
· Perform other related duties as assigned.
SKILLS & ABILITIES REQUIRED
Ability to work independently in a fast-paced newsroom setting and to adjust smoothly to
changing assignments under deadline pressure.
· Excellent oral and written communication skills, spelling and grammar, and demonstrated
writing skills with careful attention to detail.
· Excellent organizational, project planning and follow-through, presentation and time
management skills. Flexible and able to handle multiple tasks.
· Ability to work closely with colleagues in a collaborative manner during high stress
situations.
· Excellent interpersonal skills. Ability to interact with a wide variety of people using
diplomacy, tact and discretion.
· Demonstrated understanding and application of computer technology to efficiently
accomplish work, using Microsoft Office, Adobe and Apple programs; email and the
Internet.
· Demonstrated interest in daily news, journalism, non-profit media as well as an understanding of PBS NewsHour’s funding model.
· Availability to work a non-standard or extended work schedule at times with little or no notice
EDUCATION & EXPERIENCE
College degree.
· Introductory experience with broadcast and online journalism, including writing and editing.
· Experience with Premiere Pro, Final Cut Pro, Illustrator and Photoshop and Avid Media
Composer desirable.
· Or equivalent combination of education and experience.
LOCATION
WETA and NewsHour Productions are Washington, DC established media and news organizations. We are a largely local workforce based out of the Campbell Place office in Arlington, VA. WETA and NewsHour Productions value employee flexibility when possible. Most positions based in our Arlington, VA office will be onsite or hybrid, depending upon the role.
COMPANY OVERVIEW
WETA and its subsidiary NewsHour Productions LLC serve local and national public media audiences by producing and distributing content of intellectual integrity and cultural merit. Through broadcast, digital and community services, the organization offers compelling, diverse programming on five television channels, including primary channel WETA PBS, and on WETA Classical, the exclusive home for classical music in the nation’s capital; produces a portfolio of national television productions, including PBS NewsHour, recognized globally for bringing balanced, in-depth news coverage to all Americans; creates impactful documentaries with longtime production partners Ken Burns and Prof. Henry Louis Gates, Jr.; features a variety of content offerings on weta.org, WETA Passport, the PBS Video App and the WETA Classical App; and serves communities near and far with education and engagement initiatives that contribute to the company’s mission of public service.
EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER
WETA/NewsHour Productions is an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment of any kind. Fostering a culture of mutual respect is a top priority and something we take very seriously.
Employment at WETA/NewsHour Productions is based on business needs, job requirements and individual qualifications, without regard to race, age, ethnicity or ethnic origin, religion or belief, sex (including pregnancy), physical, mental or sensory ability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other protected characteristic as outlined by federal, state, or local laws. We are also committed to demonstrating fair and equitable systems, practices, and processes related to how we recruit, develop, retain, promote, reward, compensate, and terminate talent.
We know that Diversity, Equity, and Inclusion is fundamental to the success of our business and our people, and we will continue to recognize it as part of our guiding principles.