“The WETA mission of public service is the guiding principle that motivates us every day. We launched this capital campaign to broaden our vision and bolster our capabilities to provide educational forums and essential community resources. We are honored to use the power of public media to inspire lifelong learners and to foster an informed citizenry.”

— Sharon Percy Rockefeller, President and Chief Executive Officer, WETA


Led by the WETA Board of Trustees and President and Chief Executive Officer Sharon Percy Rockefeller, the institution is embarking on The WETA Capital Campaign: Building the Future to sharpen and further its ability to provide the sterling educational and programming resources that define WETA today.

Donate to The WETA Capital Campaign: Building the Future


Building the Future

As WETA looks toward the future and develops comprehensive, cost-effective strategies to deliver its services in an evolving media landscape, the institution has exciting plans to build a $50 million state-of-the-art facility by 2023, which will be worthy of its service and editorial ambitions. It will house a multimedia production center, allowing for more nimble production and broadened content in an array of genres.

The plans unite the WETA and PBS NewsHour teams and production studios and create new multi-use gathering spaces that foster greater connection and experiences between WETA and members of the community. This includes screening events, talent lectures, teacher trainings, town hall forums, educational activities, and professional development opportunities. WETA will pursue its mission more innovatively, productively and efficiently for decades to come.

WETA building illustration
Studio Diagram

A New Direction

  • The WETA Board of Trustees approved a plan to build new state-of-the-art television studios and production center as a building addition to WETA headquarters.
  • It has long been a goal to consolidate all of WETA staff and operations into one building.
  • The building addition will include new studio spaces and editing facilities; state-of-the art equipment and technology; and robotic cameras and video walls.
  • WETA is a community organization.  The planning includes opportunities to enhance community space – bringing the public into WETA’s home to experience the making of local and national content and see the station’s mission of public service at work.
  • State-of-the-art technical equipment will allow WETA to expand its production portfolio, particularly with content of local interest that spotlights area institutions, venues, and points of interest. Through its multiplatform offerings, WETA is committed to highlighting local arts, history, current affairs, and people.